French Oreo commercial: video



About the background:
* The little girl is not in her own room, but in the living room. She has made herself a kind of hut made up of sheets.
*Colors: brown, white (living room) and pink in the hut

The way they are dressed:
The little girl wears a shirt and a jeans.
The father wears a long-sleeve shirt with a tie. He looks professional while he looks casual in the Indian commercial.

About the dialog:
The little girl lisps as if she were a baby, by comparison with the Indian commercial where she act as a woman!

About the behaviour:
The little girl keeps her place of daughter whereas in the Indian commercial she plays the role of a mother.
In France the power distance (in Hofstede's criteria) is low, it means that people do not care that much of the status. That's probably why the little girl does not need to look like a mother in the French commercial.


Specific things: "For your health eat at least 5 fruits and legums a day www.mangeretbouger.fr" this message is scrolling right below the video
 In France food advertisement are under the obligation of showing that message. That is a legal obligation.
We may also notice that some fruits and legums are laid on the table.
Perception of good food, healthy food essential in France.


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